Why the name Eleven? June 24, 2018 12:05

The short answer?  It refers to Lock and Dam no. 11 located in Dubuque, Iowa. My hometown.  ...and it's much easier to pronounce than Sapone Di Paolo!

The longer answer stems from me noticing that seemingly no one was saying the name Sapone Di Paolo.  The scent names weren't any easier.  I began noticing the video reviewers either avoiding the name or mispronouncing it.  I was very grateful they took the time to review, but it made me think "ooh, this may be an issue".  

It started bothering me most when I would get EMAILS where they wouldn't say it!  "Can I have the orange one" instead of Arancione.  If they won't even TYPE the name in Italian, that's not good.  

It finally came to "I don't speak Italian myself, I can't exactly expect you to either". 

So I began thinking of changing names.  If I were to do this, it needs to be exceedingly simple.

The Upper Mississippi River  has a series of locks and dams starting in Minneapolis (#1) down to St. Louis (#27).  I grew up at number 11 in Dubuque, Iowa.

So I chose Eleven.  I think it's a good looking word.  It's short, emphatic, easy to say and refers to one of my favorite places!